Brand Resources
Rise On One Foundation Style Guide
A Soroptimist-inspired identity system: regal purple, warm gold, humanist typography, and a seal that stands for dignity and shared purpose.
Color Palette
Our palette pairs the equity and leadership of Soroptimist purple with a bright gold accent — warmth, ambition, and clarity in every application.
Primary Purple
Buttons, links, headers, primary CTAs
Accent Purple
Headlines, emphasis, active states, deep backgrounds
Gold
Highlights, highlights on dark, WhatsApp CTA, success moments
Cream
Soft section backgrounds, logo safe-zone, warm contrast
Background
Page background, light surfaces, cream-tinted white
Foreground
Body text, headings on light backgrounds
Forest (Dark)
Footer, hero overlays, dark panels, footer text
Muted
Captions, secondary text, metadata
Color pairing rules
- Primary purple on cream or white backgrounds for CTAs and links.
- Gold as a highlight on dark purple or forest panels, never as body text.
- Accent purple for headings and deep section backgrounds.
- Dark foreground text only on light backgrounds for accessibility.
Typography
Two Google Fonts work together: Poppins for confident headlines and Inter for readable, inclusive body copy.
Poppins
Display / HeadingsWeights: 500, 600, 700, 800
Together, We Rise.
Heading — 700 — 48px / 40px
Subheading — 600 — 24px
Body — 400 — 16px / 1.6
Inter
Body / UIWeights: 400, 500, 600
Compassionate, clear, and accessible text for every reader.
Heading — 700 — 48px / 40px
Subheading — 600 — 24px
Body — 400 — 16px / 1.6
Type scale
Logo Usage
The ROOF seal is the signature of Rise On One Foundation. Use it consistently to protect recognition and trust.
Preferred on light
Cream or white backing
On brand purple
Cream backing required
On dark panels
Footer and hero usage
Clear space
Keep the logo ring free of text or graphics. Use the height of the inner seal as a minimum margin on all sides.
Minimum size
Digital: 40 × 40 px. Print: 0.5 inch. Never use the logo smaller than this or the motto and stars become unreadable.
Backgrounds
Place the logo on cream, white, or light purple backgrounds. For dark backgrounds, add a cream circular backing behind the seal so the stars stay visible.
Don’t alter
Do not stretch, recolor, rotate, add drop shadows, or change the motto. The seal is a fixed mark; only scale it proportionally.
Voice & Tone
Our words should sound like a neighbor who shows up early and stays late.
Warm
Lead with welcome, not jargon. Use 'we' and 'together' often.
Dignified
Describe people and communities with respect, never pity.
Action-led
Pair every need with the step we are taking to meet it.
Local
Name places, partners, and specific programs so readers can see themselves.
Tagline
Together, We Rise. Together, We Transform Lives.
Use the tagline as a closing statement, under the logo, or in social bios. Do not shorten, translate, or alter punctuation.
Need brand assets?
For press kits, high-resolution logo files, or partnership questions, contact the team.
Email Lewis@riseonefoundation.com